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Selling Without Emotion

In a place like Rancho Cucamonga, where the streets are flooded with beautiful homes and condos, selling real estate can be a very emotional time. It's hard to think about your home without thinking about all of the good memories, like bringing your first baby home to the nursery you painted yourself, family picnics in the backyard, cozy evenings playing cards in the paneled den, and the night you brought the aquarium, goldfish, and fish tank filter home for your daughter with the flu. It gets even harder to see your home the way a potential buyer might. If you're ready to move on, but not quite ready to leave everything behind, it may help to take a step back. Whether you are a high powered Toronto executive recruiting firm agent or a burly Rancho Cucamonga fisherman, selling you home without emotion can be tough but is necessary in order to move on.

One of the first things you can do is go across the street and look at the house and critique it. By looking at the home through a buyer's eyes, you can begin to start thinking about the home sale for what it is: a business deal in which you need to fetch the best price possible. If your home is outdated and doesn't look good to anybody but you, it's time to let go. The same goes for the inside. You may love the antique hot water heater that your great grandfather installed over fifty years ago. But, in this case, you need to think like a seller and replace it with a tankless water heater

And when it's time to list the house, take down those pictures of family. It's clutter and will help you think of it as a house rather than a home. In fact, packing away family photos can be an important step in taking the emotion out of the selling process. They have to be packed before the move anyway, and when you can't see them every day you might start to see the other half of the equation: You're moving to a new place where you'll create new memories.

Then take the next step by removing other things potential buyers will see as clutter, up to and including furniture. You really need to scale down. You do not need to customize your home in order to sell, like a front auto plate. You need to detach. Sure, you think your home is the best on the block with lots of antiques and vintage furniture. But you need to show off your house, not your belongings. Nobody really wants to rent a dingy storage space to put all of your prized possessions and family photos in, but it is necessary in order to sell your home and will help with the emotional detachment. And you will be setting the stage for a home that shows better and will be more likely to get a higher price. Always think of this as business.

Sadly, in today's market you cannot just stick a sign in your lawn and have onlookers stumble in and make an offer. It's not as easy as applying custom lead casting to your yacht. You have got to go that extra mile in order to sell your home and letting go of any emotional attachments is definitely in that extra mile.


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Tuesday, February 07, 2012